Kentucky
Journal
of Communication
VOLUME 23
Spring 2004
Number 1
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Kentucky Journal of Communication
VOLUME 23 SPRING 2004 NUMBER 1
ARTICLES
Audience Interpretations of Baixing: An Entertainment-Education Television Serial in China
Arvind Singhal, Li Ren, and Jianying Zhang
To be added .
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Weight-Loss Ads in Essence, 1993-2002
Vijay Krishna and James L. Kauffman
This paper looks at the trends of weight-loss advertisements aimed at African-American woemn in the magazine medium. By employing a content analysis method the study determines the trends of weight-loss advertising in Essence, a popular magazine for African-American women, over a 10-year period (1993-2002). The results of the study show a marked increase in the number of weight-loss ads in Essence from 1998-2002 when compared to the years 1993-1997. Given the many socio-cultural notions associated with obesity, the trend is intriguing and poses interesting possibilities for future research.
An Almost Ghostly Rhetoric: Silence and Authenticity in the House of the Spirits
Celeste Lacroix
This essay reflects upon the notions of silence and presence through an exploration of rhetorical strategies in the film, The House of the Spirits. The rhetorical power of silence is interrogated, as are the implications of "authenticity" upon it. Drawing on Scott's (1993) recent observations on the dialectical tensions between speaking and silence, this analysis seeks to contribute to the ongoing discussion regarding silence as "instrumental and symbolic," and to reflect upon its emancipatory poentential as is evidenced in the transgressive use of silence by characters in the film The House of the Spirits.
An Image of Online Education as "POETIC HUMANISM"
Mark Huglen
The formula for understanding the theorietical underpinning of this essay is as follows: conditions of appeal + the principle of individuation = an image. The essay proceeds by tracking the individuated images of teaching and learning from classical and modern to contemporary settings, and especially drawing out the significance of the maturing area of online teaching and learning in the contemporary educational setting. Finally, the essay acknowledges the problems of the rapid expansions of technology and capitalism before arguing that the boundary-free, egalitarian, and democratic possibilites of online teaching and learning is an image of what Kenneth Burke calls the next great rationalization of society: "poetic humanism."
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