Kentucky
Journal
of Communication
VOLUME 22
Fall 2003
Number 2
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Kentucky Journal of Communication
VOLUME 22 FALL 2003 NUMBER 2
ARTICLES
Communication Strategies to Overcome AIDS Stigma
Arvind Singhal, Everett M. Rogers, Yogita Sharma
The purpose of this article is to analyze the nature of stigma associated with HIV/AIDS, and suggest certain communication strategies for overcoming stigma. We argue that communication strategies can help reduce stigma by (1) breaking the silence about AIDS, and by (2) moving the discussion of HIV/AIDS from the personal-private to the public-policy sphere. Through mass-mediated and interpersonal discussion about HIV/AIDS, individuals and communities can be moved on the continuum form a high degree of stigma toward lessened stigma .
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Variance in HIV/AIDS Knowledge, Attitudes, and Stigmatization of Persons with AIDS between Males and Females
Pradeep Krishnatray, Vinay Varma, and Rajneesh Jain
This study primarily seeks to determine whether gender is associated with differences in HIV/AIDS knowledge, attitudes, and sigmatization of persons with AIDS (PWA) especially if they are infected with the virus due to multiple partner sex. The results indicate that men are negatively disposed to using condoms while women are more afreaid of contracting AIDS, and more negatively disposed toward PWAs. The study suggests a "realistic monogamy" approach that stresses preventive techniques that include reinforcing values like family and social responsibility, compassion, care, forgiveness, and tolerance toward PWAs.
Vulnerability of Female Commercial Sex Workers to HIV Infection: Examination of Factors Related to Use of Condoms
Sanjanthi Velu, Srinivas R. Melkote, and Ewart C. Skinner
In this study we considered the consistent use of condoms as an effective preventive measure agains HIV infection. Research has shown that condom use is predicted by several cognitive and environmental variables. We examined and found variance in these factors among three categories of female commercial sex workers (CSW) in the city of Chennai, India. This study will have wide implications for campaigns and policies that are targeted at the vulnerable CSW population.
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