Kentucky
Journal
of Communication
VOLUME 20
Fall 2001
Number 2
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Kentucky Journal of Communication
VOLUME 20 FALL 2001 NUMBER 2
ARTICLES
Another look at the construct validity of the Role Category Questionnaire
Harry Weger and Leah Polcar
Two studies examining the construct validity of the Role Category Questionnaire are reported. These studies examine the possibility that the RCQ/message quality association can be attributed to the tendency to write more words, also referred to as "loquacity." These studies address the underlying logic of the loquacity explanation by examining the least sophisticated message strategies rather than the most sophisticated strategies as in previous research. Both studies provide evidence that loquacity does not predict the least sophisticated strategies in a way consistent with the logic of the loquacity hypothesis. The second study also demonstrates that verbal skills cannot account for the RCQ/message quality association.
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Talking Health, Metaphorically
Rebecca Weldon, Kandi L. Walker and Tamara S. Bollis-Pecci
Using Lakoff and Johnson's (1980) definition of metaphor, content analysis revealed four metaphors used by participants to describe their health and illness experiences. Reflecting extant literature, the machine and military metaphors were the most prevalent, followed by those we called mind-body metaphors, and clinical metaphors. Identifying and using these metaphors may assist in lessening the gap between physicians' and patients' understanding and agreement not only on the nature of the illness, but also the most effective treatment plan to pursue.
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Meso-American Devotion to Our Lady of Guadalupe as Celebration of Self: An Examination of an Inverted Icon/Addressee Relationship
Robert Westerfelhaus, Arvind Singhal and Rafael Obregon
Using socio-semiotic theory, the authors of this study describe how the Cult of Our Lady of Guadalupe has served Meso-Americans as a site of semiotic resistance against European-based Roman Catholic religious beliefs and practices at odds with their own cultural experience, examine the Church's response to this resistance, identify how such resistance has given rise to a focus of pilgrimage devotion that inverts the usual relationship between icon and addressee that is characteristic of most religious spectacles, and point out how this inversion has shaped Meso-American Catholicism. The study draws upon the work of anthropological, devotional, historical, and theological writers as well as transcripts of interviews with pilgrims that were conducted under the direction of the authors at the site of the Basilica of Our Lady of Guadalupe immediately prior to, during, and after Her annual feast day.
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